In August 2017, the small city of Festus, Missouri found itself in a unique position. Positioned directly in the path of totality for the highly anticipated solar eclipse, Festus could have stood to benefit greatly from the influx of visitors and potential revenue. However, city officials and residents made a conscious decision to downplay the event and avoid capitalizing on what could have been a lucrative opportunity.
The decision to not actively market itself as an eclipse destination was fueled by a desire to maintain the city’s small-town charm and the local community’s values. Festus is known for its close-knit community and strong sense of identity, and many residents and officials felt that commercializing the eclipse event would go against the city’s core values.
Despite the potential financial gains that could have been made by embracing the eclipse and welcoming crowds of visitors, Festus chose to prioritize its local community and culture over profit. This decision reflects the city’s commitment to preserving its unique character and heritage, even in the face of a significant economic opportunity.
While some may view Festus’s decision as a missed opportunity, it also serves as a reminder of the importance of preserving local identity and values in the face of external pressures. By choosing to forego potential economic benefits in favor of maintaining its small-town charm, Festus has reinforced its commitment to its community and staying true to its roots.
In the end, Festus’s approach to the solar eclipse event showcases the city’s dedication to balancing economic opportunities with the preservation of its local culture and values. By choosing to prioritize community over profit, Festus has set an example for other small towns facing similar decisions, showing that staying true to one’s identity is often worth more than any short-term financial gains.
